The sale of European franchises in Russia undoubtedly represents an important business opportunity for companies that want to replicate their model abroad. The Russians who intend to start a new business usually choose to buy a ‘ready-made’ franchise, especially if the investment is affordable and the brand is European.
To that end we can render invaluable assistance in respect of the development and creation of turnkey franchises that will not only improve on your business performance to date but take it to the next level. The process of creating a franchise is invaluable in that, whilst readying the offering for a roll-out to a bigger market, the owners have the advantage of keen our eyes (and Russian-orientated brains) to help them see their existing business and its potential from an entirely different perspective. This process identifies strengths, weaknesses, opportunities and threats to the original business, the intended model (or models) as franchisor, and the corresponding model (or models) for their intended franchisees. This process is necessary for anyone who has to, by the very nature of franchising, devolve responsibility without diluting the brand in order to maximize potential revenues.
Franchise packaging, promotion, sales, maintenance and control
- We have already, at the time of writing, packaged more than 300 franchises. And we can therefore confidently state that we are experts in packaging.
- We have an in-depth familiarity with most modern promotion methods, so the franchises that we promote are always in demand.
- Our efficient team of sales specialists routinely familiarize themselves with our clients’ businesses then transform them into franchises ready for sale.
- We do not abandon customers after packaging their franchisees but, instead, continue to develop their franchise network together.
- The quality of our clients’ franchise networks is important to us, so we monitor how franchisees meet the requirements of franchisors.
Your own franchise toolkit
When you transform your business into franchises with us you will receive all the tools to develop a scalable franchise network. These will include:
- Market analysis.
- Industry analysis.
- Company audit.
- Contract creation.
- Entrance fee.
- Franchise business plan.
- Legal package.
- Financial model.
- Duration wordings.
- Royalties wordings.
- Presentation package.
- Protection clauses.
- Launch preparations.
- Sales department CRM.
- Marketing plan.
- Obligations & duties wordings.
- Brand creation & registration.
- Hire & train 3 managers.
- Corporate design & compliance.
- MI and marketing brochure.
- A Bitrix24 or 1C MIS or a bespoke system.
- Yandex.Direct & Google Adwords set-up.
- Operating manual and familiarization.
- Ongoing assistance – franchise management.
- Management of potential affiliates.
If you want to know more
Follow the link to our article “Franchising in Russia”.